Play · Learn · Win

Welcome to PourPlays!

PourPlays is creating a fun, gamified wine-education platform that teaches food-and-wine pairing through learning tools, games, and tastings.

Earn PourPoints and wine information cards, build and maintain your Wine Cellar, and track coupons and promotions for the wines you discover and purchase regularly.

Play PairPlays Learn how it works

The problem, the solution

The problem with wine today.

The wine industry has not kept pace with modern audiences. Shifting habits, declining consumption, falling sales volume, oversupply, price sensitivity, and premiumization are all hitting at once. We believe much of the challenge comes from a disconnect in wine education and delivery: people increasingly want to learn online, at speed, and through play.

Play

PairPlays is a food-and-wine pairing course disguised as a Tetris-like game. Catch the pairings, earn points and coupons, and build real knowledge round by round.

Learn

Move from Casual Drinker to Enthusiast, Connoisseur, Sommelier, and Master across 15 levels. Every round reviews paired, wrong, and missed answers to reinforce learning.

Win

Unlock Wine Cellar cards and coupons after every round. Daily, weekly, and monthly leaderboard leaders earn additional prizes, including Golden Coupons.

The solution: PourPlays

Wine discovery built for daily engagement.

PourPlays is a gamified B2B and B2C wine education and promotion platform. Its Play – Learn – Win model connects education, gaming, collecting, and coupons in one rewarding loop.

B2B

Wineries & retailers

Profile your wines, communicate and issue promotions directly to consumers, conduct AI and live tastings, and gain market intelligence about what customers discover and buy.

Visit the Partners page

B2C

Wine enthusiasts

Enjoy a seamless journey into wine with educational tools, games, tastings, rewards, socializing, gifting, and coupons for the wines you want to purchase.

Explore the PourPlays model

For wineries & retailers

Meet drinkers at the exact moment they choose.

Only a limited number of sites profile wineries. PourPlays helps partners communicate with consumers, issue Regular and Golden Coupons, conduct AI and live tastings, and gain insight into what their customers buy from others.

Explore partner programs

Journal