Coupon AI
A centralized database of online and offline coupons helps consumers discover promotions and track offers for wines in their Wine Cellar.
About PourPlays
The problem with wine today.
Wine is one of the world's oldest cultural traditions, but the industry has not kept pace with modern audiences. PourPlays is building a more playful, rewarding path into wine discovery.
Why the old model is losing people
The wine industry is being challenged by oversupply, shifting consumer habits, declining consumption, falling sales volume, price sensitivity, discounting strategies, promotional effectiveness, and premiumization. PourPlays believes these pressures stem largely from a disconnect in wine education and delivery. People are less inclined to spend hours learning in tasting rooms and more inclined to learn online, at a faster pace, and through play.
- Communication: retailers and wineries rarely communicate with customers outside a transaction, and small brands struggle to reach new buyers.
- Price opacity and poor promotions: fragmented discounts, confusing loyalty offers, and inconsistent regional pricing make discovery harder.
- Scalability: traditional, in-person tastings have limited reach.
- High churn: subscription clubs and direct-to-consumer boxes struggle to retain customers after delivery.
- Outdated experiences: younger consumers expect interactive, gamified engagement that the wine industry often lacks.
The solution
Give people a reason to play, learn, and return.
PourPlays transforms wine discovery into an engaging, playful experience. People can find, learn, taste, unlock coupons, and connect through live tastings, social gaming, classes, and gifting—all at their own pace and with rewards for progressing.
Gamified learning
From mobile games to live tastings, players keep learning after the first sip and unlock coupons and rewards through games and learning tools.
Social connection
Shared experiences and community features make wine approachable, social, and fun. Consumers can game, gift, and share with friends.
The PourPlays model
One bridge across the wine ecosystem.
PourPlays connects two groups that need a better way to find each other.
Wineries & retailers
Laithwaites, Total Wine, Wine.com, and wine brands seeking modern engagement solutions. The value delivered is reach, engagement, and retention.
Wine enthusiasts
Adults 25–55 interested in wine education, discovery, gaming, social experiences, and coupons, with free and premium membership options.
Our unique position: wineries gain visibility, direct-to-consumer promotions, and marketing insight. Consumers get centralized access to coupons, gamified wine education, and social experiences.
B2B · Wineries
Promotions that reward real engagement.
PourPlays profiles wineries so they can communicate with consumers, issue promotions directly, conduct AI and live tastings, and gain market insight. On PairPlays, wineries can issue Regular Coupons for a set percentage off and Golden Coupons for 99% off.
Sample 30-day winery promotion pack approximately $3,000
wine under $50
case under $500
annual subscription for multiple cases under $1,000
How players unlock rewards
- Complete a round to unlock a Regular Coupon.
- Complete a level to unlock a Golden Bottle coupon.
- Lead the daily leaderboard to earn a Golden Bottle coupon.
- Complete the Casual Drinker stage to unlock a Golden Case coupon.
- Lead the weekly leaderboard to earn a Golden Case coupon.
- Progress to Enthusiast, Connoisseur, Sommelier, and Master to unlock Golden Subscription coupons.
- Lead the monthly leaderboard to earn a Golden Subscription coupon.
B2C · Consumers
A seamless journey into wine.
PourPlays brings educational tools, games, activities, tastings, rewards, socializing, gifting, and wine coupons into one experience.
Play & challenge
Games, quizzes, roulette, and mini-challenges help players explore new wines. PairPlays teaches food-and-wine pairing, PourPlays Slice reinforces it, and VitiVini goes deeper into wine education and trivia.
Learn & taste
Live and virtual tastings, blogs, news, and expert content create an interactive learning experience and new opportunities for winery and retail partners.
Win & connect
Points, partner coupons, leaderboards, sharing, and social rooms give customers and enthusiasts more reasons to return.
Built for reach
Initial Freemium users will come through social campaigns, winery partnerships, coupon promotions, paid media, and an email campaign to more than 500,000 contacts, targeting 50,000 Premium members.
Explore freely
Registered users get access to available coupons, games, learning tools, and more.
Unlock more
When members want to use a coupon or convert points into a coupon, they can upgrade for $3 per month. PourPlays earns approximately 2% on affiliate sales.
Membership note: on PourPlays, consumers can view all coupons and subscribe to Premium when they are ready to use them. On PairPlays, users unlock coupons as they play, with no Premium subscription fee.
Revenue model
Multiple streams, starting with PairPlays.
From day one
- Affiliate wine sales: approximately 2% commission
- In-game sales: approximately $1 per month per Freemium member
- In-game ads: approximately $0.25 per month per Freemium member
More to follow
- Premium memberships: $3 per month or $36 per year
- Other revenue: approximately $1 per Premium subscription through sponsorships, tastings, classes, games, gifting, merchandise, data insights, events, and licensing
Market opportunity
PourPlays sits at the intersection of growth markets.
Wine and promotions: estimates from late 2024 and early 2025 place wine purchased with discounts or on promotion at approximately 40%, particularly among lower-priced bottles.
Global wine trends
- Consumers are increasingly choosing higher-quality, premium wines.
- Consumption is declining, especially among younger consumers exploring other beverage categories.
- E-commerce and direct-to-consumer access continue to grow.
- Demand for gamification and interactive learning is rising.
- PourPlays targets an untapped white space between these trends.
Why discounts matter now
- Oversupply has increased discounting in the U.S. wine market.
- Falling sales volume has made promotions a key tactic.
- Price-sensitive consumers increasingly seek affordable options.
- Discounts are most effective for lower- and mid-range wines.
- Premium brands often favor discreet incentives, free shipping, and exclusive offers.
Early access
Ready to get confident with wine?
Get first access to games, tastings, and partner drops.
Join the waitlist