Play
Don't study wine. Play it.
PourPlays is creating a fun, gamified wine-education platform that teaches food-and-wine pairing through learning tools, games, and tastings.
Through a Play – Learn – Win model, you can earn PourPoints, build your Wine Cellar with information cards, and track coupons and promotions for the wines you discover.
Three games, one goal: wine confidence.
Our first games make food-and-wine pairing genuinely fun to learn. PairPlays is live now, with PourPlays Slice and VitiVini on the way—and new games and learning tools releasing regularly.
PairPlays · Play
A pairing course disguised as a game.
PairPlays is a food-and-wine pairing course disguised as a Tetris-like game. Catch falling objects that pair well with foods, wines, and grape varietals, earning points and coupons while building knowledge and progressing up the education ladder.
PairPlays · Learn
Climb the ladder from Casual Drinker to Master.
Progress up a five-stage education ladder — Casual Drinker, Enthusiast, Connoisseur, Sommelier, Master — across 15 levels. Each level has three modes (Single Target, Normal, and Avoid) and seven rounds: Red, White, Dessert, Sparkling, Grape, Region, and Bonus. Paired, wrong, and missed answers are reviewed after every round.
PairPlays · Win — unlock coupons as you play
You win every time you log in and play. After each round you unlock cards for your cellar and coupons to buy the wine:
- Unlock Regular coupons every time you complete a round.
- Unlock Golden Bottle (GB) coupons every time you complete a Level.
- Daily leaders on the leaderboard are rewarded a GB coupon.
- Unlock a Golden Case (GC) coupon when you complete the first status, Casual Drinker.
- Weekly leaders are rewarded a GC coupon.
- Unlock Golden Subscription (GS) coupons as you progress to Enthusiast, Connoisseur, Sommelier, and Master.
- Monthly leaders are rewarded a GS coupon.
Golden Coupons reward players with 99% off eligible bottles, cases, and subscriptions.
New game in development
PourPlays Slice is coming next.
PourPlays Slice is a fast-paced, slicing-style food-and-wine pairing game that brings arcade pacing to wine and food discovery.
VitiVini — the wine card game
VitiVini is a fun card game based on wine and food pairing—an entire wine course in a format that requires no prior knowledge to enjoy. It uses Question Cards with three difficulty levels, Fact Cards in five categories (Grapes, Regions, Wine Making, History, and Food Pairing), six Wild Cards (Challenge, Confiscate, Money, Return, Skip, and Reverse), and Coins.
Players take turns answering questions to earn Fact Cards and Coins toward a winning hand. A die can randomize question selection, and a companion brochure covers wine, regions, maps, and the rules of the game.
Early access
Ready to get confident with wine?
Get first access to games, tastings, and partner drops.
Join the waitlist