Partners

Put your wines where discovery happens.

Only a limited number of wine sites profile wineries. PourPlays will let wineries communicate with consumers, issue promotions directly, conduct AI and live tastings, and gain market insight.

Wine bottles and tasting glasses in a boutique partner retail setting

Wineries, meet your next customers

Select your winery from our dropdown list (or submit it), register, update your wines, and then issue promotions and buy ad space. Reach curious drinkers at the exact moment they're choosing what to pour — with measurable results, not just impressions.

Launch priorities: PourPlays is prioritizing leading wineries and retailers for prominent platform placement. E. & J. Gallo Winery, Laithwaites, and Paumanok Vineyards are among the first wineries CTO Luis Enrique Rivera Cuyar is personally prioritizing for integration—from global household names to award-winning boutique estates.

Direct promotions

Issue Regular Coupons (X% off) and Golden Coupons (up to 99% off) straight to players.

AI & live tastings

Host guided tastings and let PourPlays AI surface your wines to the right drinkers.

Market insight

See what your customers buy — including from others — and turn engagement into retention.

Partner wine bottle, recipe box, and plated pasta pairing

A sample 30-day promotion pack (about $3K)

On PairPlays, a winery promotion pack can include:

30 Golden Bottles (GB — a wine under $50)
4 Golden Cases (GC — a case under $500)
1 Golden Subscription (GS — an annual subscription of multiple cases under $1,000)
Unlimited Regular Coupons

Wine education tasting workshop with bottle, glass, and tasting notes

How players unlock your coupons

Coupons reach engaged, high-intent drinkers as they progress:

Complete a round to unlock a Regular Coupon.
Complete a level to unlock a Golden Bottle coupon.
Lead the daily leaderboard to earn a Golden Bottle coupon.
Complete the Casual Drinker stage to unlock a Golden Case coupon.
Lead the weekly leaderboard to earn a Golden Case coupon.
Progress to Enthusiast, Connoisseur, Sommelier, and Master to unlock Golden Subscription coupons.
Lead the monthly leaderboard to earn a Golden Subscription coupon.

Premium wine bottles and glasses at a partner tasting event

Affiliate programs

PourPlays connects its community with discovery-led shopping through leading affiliate programs and wine brands.

LaithwaitesVisit website Wine.comVisit website Total WineVisit website

Direct Wines

A launch audience of 500,000 U.S. subscribers.

Direct Wines subscribers will receive Freemium PourPlays accounts. The agreement includes embedding the Laithwaites Wines brand in PairPlays, with Laithwaites offering Regular Coupons and Golden Coupons.

Direct Wines Laithwaites

Inbound interest from wineries and PourPlays followers

Other industry players eager to engage next-generation consumers include:

Adair Family WinesVisit website AgajanianVisit website Domaine de ChevigneuxVisit website Domaine DellaVisit website Paumanok VineyardsVisit website The Wine GroupVisit website

Curated partner wine collection with bottles, gift boxes, and tasting glasses

Are you a winery, retailer, or creator?

Partner with PourPlays to showcase your wines, host tastings, and reach high-intent drinkers with measurable results — clicks, plays, and sales.

Start the conversation

Early access

Ready to get confident with wine?

Get first access to games, tastings, and partner drops.

Join the waitlist