Partners

Put your wines where discovery happens.

Games, live tastings, and offers that reach curious drinkers at the exact moment they're choosing what to pour.

PourPlay Partners
Wine bottles and tasting glasses in a boutique partner retail setting

Wines you can trust, built into the play

We team up with leading wineries, retailers, and creators who share our love of wine and play. PourPlay works with Laithwaites and Wine.com to connect our community with trusted selections and discovery-led shopping.

What's in it for you

Partner collections

Bottles, tasting kits, and pairings picked to match PourPlay games and tastings.

Members-only deals

Bundles and limited editions you won't find elsewhere.

Early access

Members get first dibs on drops and campaigns.

Partner wine bottle, recipe box, and plated pasta pairing

Our partners bring authenticity, quality, and variety to the PourPlay community, making sure every tasting and game connects you to trusted routes for discovery.

Wine education tasting workshop with bottle, glass, and tasting notes

Are you a winery, retailer, or creator?

Partner with PourPlay to showcase your wines, host tastings, and reach high-intent drinkers with measurable results: clicks, plays, and sales, not just impressions.

Start the conversation

Premium wine bottles and glasses at a partner tasting event

Play. Sip. Win. Shop.

Curated partner wine collection with bottles, gift boxes, and tasting glasses

Sign up below for early access to partner collections, limited editions, and PourPlay merch.

Early access

Ready to get confident with wine?

Get first access to games, tastings, and partner drops.

Join the waitlist