Team
The people building PourPlays.
Finance, strategy, technology, marketing, content, and deep wine expertise—assembled around a more confident way into wine.
Byron Bennett
CEO
Byron blends finance, strategy, and sector depth to build and scale ventures. His career spans banking, investment banking, asset management, pharmaceuticals, consumer retail, board games, wine importing and retail, fintech, container shipping, and maritime transportation infrastructure—experience that fuels practical innovation and disciplined planning. He brings more than 20 years in wine as founder of Discovery Wines in New York City, creator of the VitiVini wine board game, and author of Wine 101. Wharton graduate.
Luis Enrique Rivera Cuyar
CTO
Founder of Riv Lux Media and a Brooklyn-based creative technologist with more than 10 years in digital media, photography, and cinematography. Luis built PairPlays, a Tetris-like food-and-wine pairing game, and expanded it to 15 levels. His understanding of media, communications, markets, and diverse social demographics helps push products and ideas forward in a hyper-connected environment.
Tenisha Ramsay
CMO, Content & Education
Tenisha is a revenue-focused marketing executive with more than 12 years building integrated B2B strategy for financial and professional services firms. Her track record includes a 30% increase in web traffic, a 25% rise in final-pitch selections, and an underwriting cycle reduced from 90 to 30 days. She is the founder of Rebel Soul Lifestyle Brands and is currently completing an MSc in Wine & Hospitality Management and WSET Level 3 in Wines.
Noah Schwartz
Content & Education
Noah studied English literature at Vassar College and spent 13 years in financial communications before moving to London and studying wine with educator Michael Schuster. He deepened that knowledge through travel, specialist tastings, and writing. After returning to the U.S., he became a wine writer, earned his WSET Level 4 Diploma in 2017, and received the Amorim Scholarship for the highest U.S. score on the WSET Level 3 exam. He tastes well over 2,000 wines each year.
Sunny Fraser, M.S., LMHC
Content & Education
Sunny is a global wine, spirits, and food communicator, consultant, and digital creator. A former winery owner and inventor of the award-winning Wine Tube, she has built brands, judged international wine competitions—including as a WIA Expert Judge—and co-hosted the Food News & Views podcast. Through @sunnyonscene, she is known as a tastemaker and trusted voice on wine, travel, and lifestyle, combining business leadership, creativity, and deep industry expertise.
