Byron Bennett
CEO & Founder
20+ years in wine. Founder of Discovery Wines NYC, creator of the VitiVini board game, and author of Wine 101.
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Building the Future of Wine Discovery
Wine is one of the world’s oldest industries — but the way people discover it hasn’t kept up with today’s digital culture. Younger audiences want more than a label or a tasting note. They want experiences, interactivity, and community.
That’s where PourPlays comes in.
We’re creating a gamified platform that makes wine discovery fun, social, and rewarding. From FarmVille-style vineyard building, to quick quizzes, to engaging daily challenges, PourPlays brings wine into the digital era.
Investor deck
Review the August 2026 deck.
See the full investor deck for the market framing, product vision, traction signals, and revenue model behind PourPlays.
Deck preview
Explore the August deck.
The team
Wine, finance, content, and technology assembled.
PourPlays brings together operators, creators, wine experts, and technologists building a more confident way into wine.
Anthony Genovese
CFO
Founder and GP at Auxin Capital. Led a $500K MVP raise and previously served as a senior commercial leader at Certara and WuXiAppTec.
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Luis Enrique Rivera Cuyar
CTO
Founder of Riv Lux Media. Brooklyn-based creative technologist with 10+ years in digital media, photography, and cinematography.
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Noah Schwartz
Content Lead
WSET Diploma and Amorim Scholar. 13 years in financial communications and wine writer for Laithwaites, tasting 2,000+ wines each year.
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Sunny Fraser
Content Lead
Former winery owner, inventor of the award-winning Wine Tube, WIA Expert Judge, M.S., LMHC, and creator behind @sunnyonscene.
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Contact Byron
Call or text: 646-505-7203
Email: byron@pourplays.com
Why Now
Consumer shift: New generations of drinkers are turning away from traditional wine education. They want playful, approachable, and interactive ways to explore.
Untapped market: Global wine is a $400B+ industry, but digital engagement tools remain underdeveloped.
Proven models: Gamification and community-driven platforms have transformed fitness, learning, and finance. Wine is next.
PourPlays transforms wine discovery into an interactive, AI-powered experience.
Gamification keeps users coming back daily (Vineyard Valley builder, WineIQ, Wino pairing games).
AI personalization tailors every recommendation, making the journey feel like having a sommelier in your pocket.
Partner integration allows wineries and retailers to tap directly into high-intent, segmented audiences.
This isn’t another passive rating app—it’s an active discovery engine.
Why Us
Sticky engagement: Our games and challenges bring users back daily, building habits and loyalty.
Investor deck